Master P Master Crunch Cereal Hits Stores Holiday 2021

Master P a.k.a. Percy Miller, philanthropist, entrepreneur and music mogul, has partnered with PLB Sports & Entertainment, the creators of Flutie Flakes, to launch Master Crunch Cereal, a honey-nut toasted oat profile.  The cereal bearing Master P’s name will be available online at and locally in select Rouses Markets in New Orleans before Thanksgiving of 2021.

A portion of the proceeds from the sale of the cereal will benefit Miller’s Team Hope Foundation, a non-profit organization that focuses on enriching the lives of inner-city youth, furthering their education, and providing life-advancement opportunities as well as assisting senior citizens with food and shelter.

“It’s great to have diversity on the shelves,” said Miller. “The more we make the more we give back to the community.  It’s all about building economic empowerment at home, in the communities, where we live.”

To celebrate the Miller Family’s history and passion in music and basketball, the cereal will feature two limited edition designs: one with a music theme and one with a basketball theme.